About IBRAQ
A fragrance house born of heritage. Crafted for the modern world.
IBRAQ® is a contemporary Saudi fragrance house rooted in a legacy that began in Makkah in 1929. What started as a small artisanal practice, guided by instinct, purity of ingredients, and respect for craftsmanship, has evolved into a global expression of refined oriental perfumery.
At its heart, IBRAQ is built on the belief that fragrance is more than scent — it is memory, emotion, and identity.
Our Story
The journey of IBRAQ traces back to the early beginnings of oriental perfumery, where fragrances were crafted by hand using rare ingredients sourced from across the world. Over generations, this dedication to quality and authenticity shaped a distinctive style — precise, expressive, and deeply connected to heritage.
IBRAQ represents the next chapter of this story. A modern evolution that carries the soul of the past while embracing clarity, innovation, and global ambition. Each fragrance is designed to reflect personal taste, evoke feeling, and leave a lasting impression.
Why IBRAQ
The name IBRAQ is not a departure from the past, but a continuation of it.
-
“IBRA” draws from Ibrahim, the origin of the journey
-
“Q” represents Al-Qurashi, the family that preserved this legacy across generations
Together, IBRAQ symbolises a new radiance — heritage refined, reimagined, and expressed through a contemporary lens.
Craftsmanship & Quality
Every IBRAQ fragrance is developed with meticulous attention to detail — from ingredient selection to formulation and final presentation.
Our fragrances are created in facilities that operate to internationally recognised standards, combining advanced technology with artisanal expertise. This commitment ensures consistency, longevity, and depth across every scent experience.
Quality is not an attribute at IBRAQ — it is the foundation.
A Global Vision
Today, IBRAQ stands as a Saudi fragrance house with a growing international presence, represented through hundreds of retail locations across multiple countries. The brand continues to expand its footprint while remaining anchored in its cultural roots.
Each IBRAQ fragrance speaks a universal language — one that transcends borders while remaining unmistakably authentic.
Brand Ambassadors
IBRAQ’s global identity is reflected through its collaborations with internationally recognised figures who embody confidence, individuality, and excellence.
Among them is Neymar Jr., who serves as a global brand ambassador for IBRAQ. His association represents the brand’s modern spirit, global reach, and commitment to standing at the intersection of culture, performance, and personal expression.
Through these partnerships, IBRAQ continues to connect fragrance with lifestyle, presence, and influence.
IBRAQ in the United Kingdom
As IBRAQ continues its global journey, the UK represents an important chapter — one defined by appreciation for craftsmanship, quality, and distinctive scent experiences.
IBRAQ®
A fragrance born of memory.
Crafted with vision.
Designed to leave a trace.